Addis Ababa, Ethiopia — 22 August 2026. Enova Mart has entered into an agreement with telebirr as it prepares to launch Enova Mart, an ecommerce app designed to connect customers with local sellers through a convenient digital marketplace.

The planned launch brings together Enova Mart's marketplace experience and telebirr's role in Ethiopia's digital-payment ecosystem. The collaboration is intended to support a simpler shopping journey for customers and give Ethiopian businesses another practical channel to present and sell their products online.

Built for Ethiopian customers and sellers

Enova Mart is being developed around the everyday needs of the local market: clear ETB pricing, accessible customer and seller accounts, product discovery across popular categories, order support and a growing network of Ethiopian stores.

For sellers, the platform is intended to make store onboarding, product publishing and customer reach more straightforward. For shoppers, the focus is on a trusted, easy-to-use experience from browsing through order support.

What happens next

Enova Mart will share further information about app availability, seller onboarding and supported payment features as the launch programme progresses. Businesses interested in joining can use the Seller Login area and select Open a Store.

For launch or marketplace questions, call Enova Mart Support at 0910530879.